About Asics

ASICS is an acronym of the Latin phrase 'Anima Sana In Corpore Sano', meaning 'A sound mind in a sound body’. These profound words maybe one of the reasons to why Asics have the worldwide reputation for quality in footwear that they do. With contributors including scientists, athletes and coaches, intending to design the perfect shoes for training and running, Asics strive to leave no stone unturned as they deliver some of the best trainers on the market. While the brand remains popular for running trainers, their retro designs have propelled them into mens contemporary fashion.


History of Asics

Founded by Kihachiro Onitsuka in his hometown of Kobe, Japan, Asics began trading as Onitsuka Co., Ltd in 1949. Onitsuka began manufacturing basketball trainers before near instant international acclaim allowed him to broaden the variety of sports he supplied for. His new varieties of Asics trainers were a staple for Olympians and athletes across the world during the ‘50s, ‘60s and ‘70s. After merging with GTO Co.Ltd and JELENK Co. Ltd., in 1977, Onitsuka Tiger change it’s name and became Asics Corporation. The name hasn’t been lost to history as it still lives on to this day with the Onitsuka Tiger label being produced and sold worldwide to maintain it’s legacy.


Products from Asics

One of Asics’ most popular model of their trainers is the Gel Lyte, named aptly due to its excellently engineered lightweight gel cushioned sole. With a soft and absorbable insole too, these trainers are the mainstay for Asics and a fantastically designed option for the active man. Arguably one of the most accomplished footwear products to have great functionality and style, Asics Gel trainers have two styles, Gel Lyte III (3) and Gel Lyte V (5). If you’re just looking for a classic style of Asics trainers all black and all white trainers will fit the bill perfectly. Great for walking around the city, the nostalgic aura of the Asics shoes will be evident as they both go with almost any outfit.