Whilst some of us are getting lost in the world of advanced technology, drones and smart home gear, others are taking a step back to the basics and rediscovering the old age. Professional photographers are now trying to reconnect with their work through film photography.
Starting with the rise in vinyl and the cassettes, now companies such as Kodak Alaris, Fujifilm and Harman Technology are seeing the first rise in film photography since it spiked in 2003. Film photography crashed when digital cameras and smartphones were introduced, now the iPhone can take incredible, high quality, digital images which can be viewed instantly. Phones and digital cameras have made every individual who owns either an amateur photographer with no training or experience - anyone can take a photo.
Photo Credit: Adam Jalloh
Film photography was pretty much lost due to technology advancing after hitting its peak in 2003 when nearly a billion rolls of film rolls were sold. Leaders in the industry Kodak based in the US filed for bankruptcy in 2012 after sales died and the business could no longer continue, the only strand that survived was the UK seed from Kodak which is now known as Kodak Alaris. Over the last three years, companies have seen a rise in the return of film and it looks like it is hitting not only those who remember taking pictures back in day but also those born into the digital age who are wanting to use the old classic.
Rising from the dead, film photography is making its way back into the professional's preferences. More people are turning back to film to try and differentiate themselves from the millions of non-photographers out there. Living in an age where anyone can take a picture on their phones, photographers are valuing the skill and art of photography more than ever, wanting to capture a variety of aspects in their work. President of Kodak Alaris, Dennis Olbrich says that "film forces you to think about the image, plan the image and really create the image mentally before you actually do the shoot". Film photography can break a gap between amateur and professional.
Photo Credit: Hiromi Kakimoto
Some photographers are using film for wedding and portrait photography, believing that even though digital photographs are sharp and high-quality, by using film you can capture more than a sharp image, you can capture the emotion of your subject and surroundings. Preferring the effort that is needed for film photography, it is a more skilful art and the process is more rewarding. Rather than pulling a USB cable into your laptop, people are enjoying going back to the darkroom and watching their photos come to life.
Many photographers are trained to use film so they can learn to be more thoughtful with their shoots, rather than just taking hundreds of photos at once and shivving through them later.
Photographers enjoy the process of the 'do it yourself' technique the analogue camera requires. The film itself brings an atmosphere into their work, creating a more immersive picture. Polaroid's are great for portraits, managing to express the emotions of a subject, but something which is done less is landscape photography. Capturing the feelings of a landscape is something which not everyone can do by using film photography.
Photo Credit: Ryker Allen
Photo Credit: Neil Krug
Photo Credit: Aaron Joel Santos
Much like the revolving trends of fashion coming in and out and in again, music and photography are just the same. Whilst everyone is drowning in filters and photoshopped selfies, the raw images from an instant camera are undeniably beautiful. So, whilst brands like Fujifilm, Polaroid and Kodak Alaris are bringing out new and affordable 35mm film cameras, it's the perfect time to discover a talent you never knew you had.